Challenger research will tell you 53% of customer loyalty is based on an insight-led sales experience. Despite this, many sellers still focus their experience around products or a conversation on price. They speed through discovery to get to the demo. Buyers need more. This module will walk you step by step through securing, preparing for, and executing a successful meeting that leads with insight rather than product. This approach teaches the buyer something about their business and motivates buyers into action.
This playbook contains e-learning modules, tools, examples, and all of the resources you need at your fingertips to win the moments that matter in first sales interactions.
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