Product Marketing Templates and Training

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What’s Included

From business case templates to launch checklists to win-loss question master lists to onboarding frameworks, as a product marketer, there are tons of tools you could have in your box to streamline, optimize and improve your efforts.

But where do you get them from?

If your current workaround’s a Google search, here’s the problem: there’s no guarantee what you’re working off is qualified. With the Product Marketing Alliance’s, there is.

Every single template and framework we load into our membership plan has been reviewed and approved by product marketers from organizations like Google, Microsoft, Salesforce, & more.

And, we’ve made 3 of them available FREE through our partnership with Highspot.

  • B2B user persona template
  • Positioning template
  • Business case template

Exclusive Offer to Highspot Customers

3 free “invaluable” product marketing templates






  • Requires access to the Highspot platform
  • Requires Highspot Content & Guidance


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Who We Are

Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that. Since then, we've gathered more than 15,000 enthusiasts from the USA to Russia, Greece to Germany, England to Australia. All with one shared goal.To drive demand, adoption and the overall success of their products.

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