ValueSelling Framework

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eValueSelling Fundamentals is an eLearning course developed by ValueSelling Associates, Inc. It teaches the fundamental principles, processes, tools, and vocabulary of the ValueSelling Framework®.

This course introduces you to the ValueSelling Framework® language, concepts, processes, and toolset, organized by typical sales cycle phases: Engage > Qualify > Advance > Close.

You will learn how to:

  • Diagnose business issues and the value of resolving them
  • Quantify the tangible and intangible business and personal value of your solution
  • Use O-P-C questions to construct a VisionMatch™
  • Use a ValuePrompter® before, during, and after a call
  • Apply the Qualified Prospect Formula® to identify opportunity gaps
  • Write mutual plans to advance and close opportunities


  • Created with Articulate Storyline 360
  • Adaptive design works on desktop, tablet, and smartphone
  • Duration: 2.5 hours
  • Average Seat Time: 3.5 hours
  • Average Module Duration: 20 minutes






  • Requires access to the Highspot platform
  • Requires Highspot Content & Guidance


MethodologyProcessSales Training

Who We Are

ValueSelling Associates, a leading global sales training company, offers a practical methodology for selling on value, not price. The ValueSelling Framework® and Vortex Prospecting™ programs provide a repeatable process that increases connections and conversions to boost the revenue pipeline. Once trained on the ValueSelling method, organizations realize immediate revenue growth and increased productivity. Since 1991, thousands of professionals around the world have chosen ValueSelling Associates for customized training, reinforcement, and consulting to keep it simple and drive sales results.

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